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Welcome to Zappie’s public handbook! This handbook is here to give you a clear picture of who we are, what we do, and how we work. We are a small but ambitious team, working with educators, parents, and partners to create meaningful impact. In this handbook, you’ll find our values, goals, and ways of working.

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Fundamentals

Values

Mission

Vision

The value we deliver

Expectations

Brand

Brand value

Branding guidelines

Marketing

Elevator pitch

Ideal customer profile

Design

Product design considerations