For detailed communication guidelines and examples, see our brand voice guide ‣.
Zappie positions itself as the sustainable, educational toy subscription for children aged 5–9. Parents value Zappie because it is easy, meaningful, and eco-friendly, while kids love it because they get to build, explore, and create independently. By focusing on confidence through making and learning by doing, Zappie stands out as the brand that helps children grow smarter and more self-assured. It is a brand parents can trust: convenient, high-service, and a reliable source of knowledge about child development.
Fun is the foundation of how children learn with Zappie. We believe that curiosity thrives when learning feels like play. Every project is designed to spark joy, so that children stay engaged, motivated, and excited to discover more. For us, fun is not an extra, it’s where learning begins.
Education is at the heart of Zappie. We want parents to see as a trusted guide in science, technology, and creativity, helping children build the skills they need for the future. By combining STEAM principles with hands-on projects, we make complex ideas simple, practical, and fun to explore. Every box is a step towards lifelong learning.
Confidence grows when children overcome challenges. At Zappie, we celebrate the process of trying, failing, and trying again. The pride a child feels when they succeed after effort is more than joy, it’s the self-belief that carries them forward in life. With every box, we help children discover that they are capable, resilient, and ready for the next challenge.
Sustainability guides everything we create. We choose natural, durable materials, avoid unnecessary plastic, and design projects with a second life in mind. For us, sustainability is not just about products, it’s about teaching children to care for the world around them.