An overview of the brand’s core values and its unique positioning in the market, you can find it at:‣.
DO Refer to the company as “Zappie”
DON’T refer to the company as “Zappiebox” or “Zappiebox.com”
DON'T Refer to Zappie’s legal entity if you don't explicitly need to discuss entity-related matters. This is wrong: "We at Zappie BV...."
DO Refer to the product as “Zappiebox”
DO Refer to a subscription as a “Abonnee”
Our tone of voice is energetic, clear, and positive. We write at B1 level, using short and active sentences that are easy to understand. We speak directly to parents and children with “you,” keeping it personal and approachable. Our style is playful but never childish, always motivating kids to explore and giving parents confidence in our value.
Typeface logo Alegreya sans
The primary font is Avenir Next LT Pro
The secondary font is Passenger Display
Primary colors